Working Backwards

Working Backwords offers a compelling inside look into the customer-obsessed culture of Amazon and its strategies for innovation and success. Drawing on their experience as senior leaders at Amazon, Colin Bryar and Bill Carr share insights and principles, such as customer obsession, long-term thinking, and operational excellence, that have guided the company’s growth and become an blueprint for the technology industry in the years since. Through some anecdotes, they shed light on Amazon’s unique practices, including the “No PowerPoint” rule, 2-pizza teams, single-threaded leaders and the PR/FAQ (an example of a solution that enables leaders to “work backward” from the stated objective, which help clarify goals and drive effective decision-making).