Built To Last

Not without its business-isms…Preserve the core/stimulate progress

Similar to his later book Good To Great, the original Collins book from ’94, Built To Last, has several timeless themes that are based on their research of visionary companies. While the case studies are somewhat repetitive (and several of the companies have since faltered), the book is highly engaging thanks to its mix of theoretical concepts and insights into the history of the iconic companies.